About us

We believe in creating haircare products that are simple to use yet potent enough to deliver on their promises. We choose ingredients that are clinically tested to work and – more importantly – we use these ingredients in amounts proven effective. No magic potions, no gimmicks, no fads, no misleading claims. Just pure quality at a fair price.

Simple, effective, addictive.

FREE OF: PARABENS, PEG, EO / PO, DEA, FORMALDEHYDE, PABA & GLUTEN.
ANIMAL CRUELTY FREE.